Our Philosophy
We started our impact investing entity a few years ago because we wanted to go beyond advisory, to be directly involved in supporting impact enterprises ourselves, and helping grow some of the amazing ideas we were seeing as part of our consulting work.
Since we knew the funding space quite well, we were also aware of where the biggest gaps were. Adding to this our strong belief in the convergence of business and impact, it became clear to us which gap we should help fill: funding for early stage, high risk, for-profit social enterprises. Our goal was to make our fund sustainable, but we also wanted to make sure we did not make the mistake of taking very traditional investment practices and transplanting them to the impact space thus putting us at risk of mission drift. We therefore truly tried to create a different fund – with a flexibility and selection mechanism that was tailored to the space we are focused on.
Since those early days we have evolved and now fund more developed businesses as well when it helps further the ecosystem, but we have stayed true to our aims of helping truly inclusive and innovative businesses prosper.
Through our most recent partnership with Impact Hub Joburg we now also have access to world-class incubation programmes and support services geared towards social enterprises and we make use of this in the best way possible to help improve outcomes for our investees as well as reduce our own risk.